Oakstone Hills
Retreat Website Experience
Background
Oakstone Hills is an exclusive retreat destination in the hills of Portugal – a space for yoga, functional training and conscious regeneration, embedded in a nature immersion.
The goal was to translate the essence of the place into a digital experience: warm, grounded, nature-driven while simultaneously premium, minimal and modern.
Challenge
The key challenge was capturing the emotional core of Oakstone Hills and turning it into a high-converting digital environment:
- Translating the founder’s vision into an authentic brand tone
- Creating a powerful storytelling and visual flow
- Choosing and implementing the ideal booking platform
- Aligning multiple creative disciplines (copy, photography, brand design)
- Designing a smooth, intuitive booking process
Approach & Process
Brand & Positioning Strategy
- Market & trend research
- Competitor audit & benchmarking
- Customer personas & journey mapping
Content & Structure Strategy
- Sitemap & conversion-focused wireframes
- Messaging guidance & brand tone refinement
- Clear and intuitive content flow
- Call-to-action placement & booking orientation
Visual Art Direction
- Warm nature-inspired palette
- Photography direction: bright, authentic, lively, human-centered
- Organic shapes, calm spacing, refined typography
- Visual storytelling grounded in nature, movement and community
Web Design & Development
- Custom Webflow build
- Smooth animations & micro-interactions
- Fully responsive mobile experience
- Accessible navigation & clear conversion paths
Booking System Implementation
- Evaluation & testing of multiple platforms
- Final integration of Bookinglayer
- UX planning for the booking flow
- Technical configuration & launch support
Result
A calm yet compelling digital brand experience that evokes trust, inspires action and brings guests into the world of Oakstone Hills.
Key outcomes
- A strong, cohesive brand identity
- High-quality visual presence aligned with the retreat experience
- Intuitive navigation and booking journey
- Increased visitor engagement & booking confidence
- Positive client & guest feedback post-launch
The website connects nature, movement and stillness with a modern, premium digital touch – making retreat booking seamless, inviting and emotionally resonant.